How I Increased My Sales by E-Mailing More!

Surprise, surprise. It’s true.

In a previous post about what I’ve “resolved” to do different this year (I put that word in quotes because I’ve publicly mocked New Years’ Resolutions), I mentioned that the more I email my subscriber list, the more people buy, and, surprisingly, almost no one unsubscribes.

Since I’m a numbers guy and won’t make any business decision without first seeing the hard bottom-line numbers, I of course went about my decision to increase email frequency scientifically, and set up an A/B split-run test to determine what works best. (If you’re new to internet marketing, an A/B split-run test is where two different versions of a web page are served to visitors in equal amounts, and the results are tracked and recorded.)

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