Why The Publishing Industry Is Obsolete
No, this is not one of those “the death of printed books” posts. I love books. I buy them all the time and they’re all over my house. I strongly prefer relaxing in a big chair with a book over a laptop or other electronic device. There are far too many people like me, so I don’t ever think books will become obsolete.
The issue I’m talking about here is the failure of the mainstream publishing industry to embrace the Internet and the Information Age.
I’ve been agonizing over what to do with my next book concept. It’s a killer concept, totally groundbreaking, and is sure to sell a ton, probably even more than my best-seller Never Cold Call Again has. My choices are to go with a traditional book, through a traditional publisher, or to release it myself, perhaps as an information product or an online course. Read more
Are you wasting time doing things yourself?
A friend just tweeted this statement, which I couldn’t agree with more: “People’s perception of “it costs a lot” cracks me up… I am willing to pay u to do it to save me the aggravation, so just do it.”
I think the same thing every time someone calls hiring a maid or some other domestic help as “frivolous.” Sure, I could do the work myself, but why would I waste my time when it’s so well-spent elsewhere? Is it really a good use of my time to mop the floors or mow the lawn? The only domestic work I still do myself is detailing my car, and it’s because I really truly cannot find anyone who can do it better or with as much attention to detail as myself.
As true as this issue is with domestic work, it’s even more so in business and particularly internet marketing.
Why I Never Stop Split-Testing
Lots of people ask me why I continually split-test (and multivariate test) new and sometimes crazy ideas on my sites.
The answer is simple: There is always room for improvement. Unless you have 100% opt-in, 100% conversion, and 100% upsell rates, you can improve your marketing. The easiest way to do this is via a/b split-testing. An even faster way is multivariate (MVT) testing, or variations on a/b such as a/b/c (split-3) or a/b/c/d (split-4). Multivariate testing is sometimes known as “Taguchi testing,” named after the mathematician who invented the various MVT formulas. Read more
Get this $1,297 product shipped to you FREE
As you may have heard, Mike Filsaime is leaving the GURU business to focus on other cool stuff in Internet Marketing like software and services.
Yes, I can confirm that the rumors are true. Mike is leaving the info product business, and going forward, Mike Filsaime, Inc. will strictly be a software and services company.
So…
…what does that mean to YOU and why should YOU care?
Because today at 2PM Eastern, you can get his $1297.00 Home Study Course, “The 7 Figure Code,” for Free if you act fast!
Mike he has decided to give ONLY Lucky 10,000 people the course for FREE (Instant Access) as well as send you some free bonuses just for the s&h. Here’s the link:
I’d recommend going to the site NOW, signing up for the advance VIP list, that way you will get the first shot at one of the 10,000 copies when the site goes live at 2PM.
Enjoy!
Three Online Marketing Tools That Do Not Work
It should be common knowledge for most advertisers on the net that they should not use any of the three advertising tricks of bad popovers, spamming or tons of sneaky ads that disable a computer screen. However, many advertisers do not take this advice. People that you are targeting with advertisements can get very annoyed, and even downright angry if you try these antics. Also, consider the financial cost if you are thinking about employing these tactics. In the end, it is not worth the headache and risk. Read on about why these forms of advertising will not work. Read more
How NOT to market your business!
A few minutes ago I did a Google search looking for homes & land in my area. I gave up after clicking on just a few search results, and here’s why:
The first Google search result I clicked on wanted me to register just to do a search. Unbelievable! I quickly clicked my “back” button, and moved on to search result #2.
This one allowed me to do a search, review the results, and click on the “more details” link. I did, and guess what? I hit a page telling me I had to register before I could view details on that particular home.
No thanks. Time to move on to the third result.
And so I did. This one let me search without registering, but I couldn’t view the search results until I did.
What the hell is the matter with these people? Especially at a time when the real estate market is dead, you’d think real estate brokers would have enough sense to use their brains when putting these sites together!
Unfortunately, common sense is uncommon. They fail to realize this one basic truth of marketing:
Anything that isn’t helping people to buy is preventing them from buying.
Think about that for a minute. Anything that isn’t helping your sale is hurting it. That means unnecessary pages, unnecessary registrations, unnecessary product details or brochures, unnecessary company information, and on and on.
You may have heard the concept of “filters and amplifiers” in marketing. Simply put, anything that doesn’t amplify the power of your marketing is acting as a filter between you and your prospect. These stupid, idiotic, moronic pages that demand I register my personal information before I can view a simple real estate agent listing (or even search in the first place) are a prime example of a filter. A big-time filter, at that… not only will I not be buying from agents who pull this nonsense, I left their sites completely and won’t be doing business with them at all.
Do this right now: Review your entire marketing system, from traffic generation, to your opt-in pages, all the way through to your thank-you pages. Identify any and all filters and either remove them, or convert them into amplifiers. Your marketing success depends on it. Remember, anything that isn’t helping people to buy is preventing them from buying.
Internet Marketing Success
Welcome to the official site of the Never Cold Call Again Playbook: The Definitive Guide To Internet Marketing Success! Here, you will learn the inside secrets of Internet Marketing from Frank Rumbauskas, online marketing guru and New York Times best-selling author.
Frank started his first internet business with only a few hundred dollars and a bit of spare time on weekends. Less than six weeks later, he quit his last job ever and achieved the dream lifestyle! He quickly became known as a top internet marketing guru and even became a #1 best-selling author.
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