Google AdWords bans squeeze pages!
As I’ve talked about a lot, I’ve been testing non-stop the past few months to optimize my opt-in pages for maximum performance, and I’ve achieved insane opt-in rates as a result.
That was all well and good until yesterday afternoon, when I logged into my AdWords account for a routine health check. I found that my quality scores were significantly down across the board. In plain English, this meant that I was suddenly paying substantially more money for dramatically lower ad positions, and far less traffic overall.
Strong Earthquake Hits SoCal
We had a 5.8 earthquake here today, but I missed it because it struck while I was in the car driving to my office, and while a 5.8 is strong and scary, it’s not enough to be noticeable while in a moving vehicle.
While this is my first SoCal earthquake, I experienced a 5.8 in the middle of the night while living in Hawaii – an even more seismically active region than California – so it’s not my first ever.
In any case, all is well here … no damage anywhere, phone and internet are all up and working, and it’s business as usual today!
Google improves placement tool
Google AdWords now includes the ability to choose placements for content/CPM ads right in each individual ad group.
So, from now on, you no longer need to create separate placement-targeted campaigns, which is tedious for anyone with a fairly large AdWords account like I have. Instead, you can now simply control placement-targeting within existing keyword-targeted campaigns. Read more
Maximizing AdWords Quality Score
I’ve just posted a new video explaining exactly what the mysterious AdWords Quality Score is, how to maximize it for maximum return on AdWords, and how to recover from the infamous “Google Slap” or, better yet, avoid it altogether! Read more
1 Million Leads with AdWords!

I have received this certificate certifying that I have generated over One Million Leads with Google AdWords!
AdWords Inside Secrets is Live!
My new site and product, AdWords Inside Secrets, are live!
I’ve revised and re-released the product due to popular demand.
Visit www.AdWordsInsideSecrets.com to learn more and to download the first ten chapters of the AdWords Inside Secrets e-book, and to subscribe to my AdWords Tips newsletter.
Follow me on Twitter!
Want to know what I’m doing right now?
I’ve begun following friends on Twitter and it’s a blast – you can find out what everyone is doing, anytime, and even read & write posts from your cell phone. You can also download the Twhirl application which works just like an IM window on your computer. Cool!
“Your Website Sucks”
When I first became known as an expert on AdWords and began speaking on the internet marketing circuit, I noticed a lot of pushback from many attendees at those seminars thanks to their macho “I don’t pay for traffic” attitudes. Read more
AdWords Website Optimizer
I’m excited to get on board with Google’s relatively new AdWords Website Optimizer. Read more



