Creating High-Quality Web Video

If there’s one thing that really gets my goat, it’s the endless parade of self-proclaimed internet marketing “gurus” who claim to be video marketing experts, yet they put out garbage-quality video that looks like it came from a cheap $20 webcam!

I’ll only give you this warning once: Poor-quality video will hurt your sales a lot more than it will help. In other words, no video is better than bad video!

I learned this the hard way, when I first began experimenting with video. I put up some low-quality footage shot with a cheap consumer camcorder – a few years ago when they weren’t as good as they are now – and it killed my site’s opt-in and conversion rates.

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