Why I Never Stop Split-Testing

Lots of people ask me why I continually split-test (and multivariate test) new and sometimes crazy ideas on my sites.

The answer is simple: There is always room for improvement. Unless you have 100% opt-in, 100% conversion, and 100% upsell rates, you can improve your marketing. The easiest way to do this is via a/b split-testing. An even faster way is multivariate (MVT) testing, or variations on a/b such as a/b/c (split-3) or a/b/c/d (split-4). Multivariate testing is sometimes known as “Taguchi testing,” named after the mathematician who invented the various MVT formulas.

In the nearly seven years that I’ve been marketing online, I don’t think I’ve ever stopped testing. There is always at least one active split- or multivariate-test active on my sites, particularly NeverColdCall.com, my #1 income producer and also the “test lab” where I try out all of my new ideas that I can then apply to all of my other sites – and future sites as well.

The benefits of this are many:

1. Your conversion rate continually improves. I’m running near 9.2% conversion on NeverColdCall.com. This is for a variety of reasons – finding and exploiting high-quality traffic sources, continually educating myself with internet marketing info products, master-minding with other internet marketers, and more. However, the biggest reason for this is the fact that I am constantly testing new ideas.

2. You can apply your results anywhere. Each time you conclude a test and declare a winner, you now have a new marketing technique, or piece of copy, or whatever, that you can apply to any and all sites. As a result of my years of testing, I have a cookie-cutter marketing system that I can apply anywhere. For example, if you compare two of my sites – NeverColdCall.com and AdwordsInsideSecrets.com – you’ll see that they’re nearly identical. This is very simply because I’ve taken my system, site structure, basic copy template., etc., from NeverColdCall.com and applied it all to AdWordsInsideSecrets.com. I know that it works VERY effectively, so why use anything different?

With this approach you can increase your income exponentially by simply plugging different products into your master marketing template, as I have. I realized how wealthy one can become in internet marketing when I discarded the mindset of trying to squeeze a few extra sales from one site, to realizing that I can plug any product into my system and make money. That way, instead of trying to take a site that makes $20,000/month and improve it to $30,000/month, for example, I can just create ten sites using that same system that generates $20,000/month.

(Having said that, I’m always testing. The reason I run nearly all of my tests on NeverColdCall.com is because it gets more traffic than any of my other sites, so I get the fastest results there. Then I apply the winning formula to all of my sites.)

It’s a known fact that people who stop learning and stop educating themselves stop growing. A similar maxim can be applied to internet marketing: Any business that stops testing stops growing, and will never realize its full potential.

With that in mind, stop whatever you’re doing, go to your site, and start looking for new and creative ideas you can try out – and test them!