Are you overcomplicating things and missing the obvious?
We’re in the midst of a heat wave here, and, at the worst time possible, our air conditioning went out. We called an HVAC guy, spent a long, uncomfortable night trying to sleep in the heat, and finally today at 9:30 am he arrived.
It turned out to be a circuit breaker, but instead of checking the obvious, we just called the HVAC guy.
It made me realize how much I, and so many other marketers, do this in business. Instead of choosing the simple, obvious solutions, we insist on overcomplicating things when the easy answer is right under our noses. Don’t do it!!
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