Ring ring… interesting split-test results
Since a lot of marketers have had success with using autodialer telephone campaigns, selling coaching programs over the phone, and more, I decided maybe I should try collecting telephone numbers with newsletter signups rather than just from my paying customers.
I wasn’t sure if my subscribers would react positively or negatively to being asked for their phone numbers, so I set up an A/B split-test where half of new site visitors would see the original opt-in form, and the other half would see the new form with the phone number field added.
The results have surprised me: The form with the phone number field is getting an equal number of signups as the original form that only asks for name and email.
On top of that, almost everyone is freely entering a phone number, even though the field is optional!
This is very encouraging news for any marketer who has an opt-in form – and I think that would include practically all marketers – but who hasn’t made an attempt at collecting phone numbers.
Like I said, I don’t know how, or even if, I’ll use these phone numbers, but at least I’ll have a massive database of them if I ever choose to. And that is something of such high value that it can’t easily be described in terms of mere dollars.
