The formula that Google uses to determine quality score may take many factors into account but there are two things that will kill your score in a heartbeat. A lower quality score means that you are going to pay more for your AdWords placement.

1.) Landing Page

In the eyes of Google the landing page must be true to the letter of your ad. If you promise a free report or e-book, then your landing page must have an open link to the download. No squeezing allowed.

Honestly, Google and AdWords are not against the use of squeeze pages; however they are against advertising something for free and then requiring your visitor to exchange their name and email address for your product. As Google sees it, free means free, not in exchange for something.

The best way to get around this is to NEVER use the word “free” in you AdWords copy if there is not an open download link on the landing page. If you insist on doing this, Google will penalize you.

A few words of advice on landing pages.

Keep your landing page relevant to your AdWords copy. Google loves sites that have relevant, high quality copy. Sites that are not relevant to their ad copy are considered low quality and while Google will not ban them they will raise their costs so high that using AdWords is no longer economically feasible.

Avoid redirects on your landing page. The the use of sneaky redirects seems to be a part of the underside of the internet marketing business and is a “black hat” technique we all pay for. Google hates redirects used on landing pages and in the future these pages my not be indexed or may even be de-indexed.

Do not use hidden text or links. If Google observes your site to have hidden text or links and deems them deceptive in nature, you may find that your site has been removed from the Google Index.

2.) Floating Layer and Hover Ads

Google and AdWords hate these things. Simply put, these types of ads will destroy your quality score. Get them off your landing page as soon as possible. Replace these ads with a static opt-in form built into your landing page.

3.) Pop Up or Pop Under Ads

Google sees these types of ads as a hindrance to navigation on a site and will ban your landing page from AdWords if you use them. They will only re-activate your AdWords ads when you have removed any type of pop up or pop under ads.

If you are using any of the points outlined here on your site then you are only hurting yourself. Clean up your site and you will find that your ad position may climb while you costs may drop!

One of the keys to optimizing your Google AdWords campaign is the relevancy of the keywords that you use. There are a number of types of search phrases that might be included in your AdWords campaign. These phrases will determine how your advertisement is triggered.

As an example we will be selling products related to the phrase “leadership training.” Let’s imagine that our product is a DVD video course teaching leadership skills.

1.) Broad Match: leadership training

With this type of match the keyword or phrase is entered into AdWords without quotation marks or brackets. Any search that includes the keyword in any form will trigger the advertisement.

Example:

boy scout master training and community leadership

This phrase would trigger the ad because it has both “leadership” and “training” in the search phrase, but might not be the perfect solution for the search. Broad match keywords can result in greater click through rates but fewer sales.

2.) Phrase Match: “leadership training”

A phrase match is entered by placing quotation marks around the keyword or phrase. In this case the ad would only be activated if a users search contains the phrase in the specified order.

Example:

boy scout master training and community leadership would not trigger the ad, but leadership training for boy scout masters in the community would.

3.) Exact Match: [leadership training]

To enter an exact match phrase in AdWords the phrase is surrounded by brackets. In this case a user would have to search for the exact phrase in order to trigger the advertisement.

The different keyword variations will give you the ability to control the quantity and quality of your traffic. Broad match keywords might generate larger amounts of traffic but cost you money in the long run because they are so general. Phrase match keywords allow you to narrow the scope of your target audience. Exact match keywords allow you to zero in on a target market. They all have their place in your Google AdWords campaign and you should use them all.

Using different types of keyword variations gives you the ability to control how and when your ad is presented. Broad match keywords will trigger the ad when the keyword is placed in a search phrase in any combination. Phrase match keywords will only trigger your ad when the phrase appears in the search in order. Exact match keywords will only activate the ad when the exact phrase is searched.

Google AdWords is a powerful tool and can increase the quality of your site traffic immensely. To take advantage of the system you need to understand how it works and how to make it work for you.

Many internet marketing professionals believe that the best forms of advertising include writing articles, joint ventures, using ad swaps, and joining product giveaway programs. Do not get me wrong, these methods all have their place in a marketing campaign and should be used when trying to build a list, but they all have one inherent problem. Much of the traffic that these types of marketing generate is of low quality and consists of people looking for a freebie. Giving away a freebie is a good thing but the bottom line is the bottom line for internet marketers.

While a Google AdWords campaign may not be free like those methods mentioned above, the cost is outweighed by the potential to generate many more paying customers. When a visitor arrives through your AdWords campaigns they are already aware that they have clicked on an advertisement and that the corresponding website will be selling a product. These people are much more likely to buy from you than those leads that are generated through other methods.

You may be using free advertising methods exclusively and they may be successful, but why wouldn’t you want to expand your market? Google AdWords is another method that can be used to bring highly targeted traffic to your site and your product line and can boost your sales.

Many internet professionals seem to be afraid of a pay-per-click campaign and I can understand that. Paying for traffic can be pretty unnerving when first diving in but there is nothing to fear. The cost involved can be managed easily. Google AdWords, unlike some of the other pay-per-click systems, allows you to set a daily spending limit, control when your ads are displayed, and how they are displayed. All of these work for you in keeping costs down.

There are many people who have taken the plunge into pay-per-click advertising and are making a fortune. How do they do it? Honestly it is not as hard as you might think. All you have to do is understand how Google AdWords works and how to make the system work for you.

There are many methods that you might use to build your list. Writing articles, classified ads, joint ventures, and giveaway sites all generate traffic. Some of this traffic may join your list and in time become a valued customer, but if you want to get your product or service in front of millions of potential customers pay-per-click advertising cannot be beaten. Learn how to make Google AdWords work for you and watch your list of paying customers grow.

I have been using AdWords for years and believe it to be a wonderful system. Not only has the system worked very well for me, it is how I became a published author.

Here are 5 reasons that I believe in AdWords and you should too.

1.) Traffic Conversion

Internet marketers all love search engine traffic. After all, the traffic generated was actually searching information related to our site. I call this type of traffic natural or organic traffic. There are studies that prove that AdWords traffic converts at a much higher rate than organic traffic, frequently 5 to 10 times better. With such a high conversion rate it only makes sense to use the traffic to your advantage.

2.) Ease of Use

If you are involved in SEO marketing you know that it takes time to build traffic levels. The same is true with Affiliate marketing. There is a great deal of time and effort involved in building an affiliate sales force. By contrast, in just a few short minutes your AdWords campaign can be ready to drive highly targeted traffic to your website.

Some other PPC systems require a live human being to approve your account and even your ads. This can take a week or more. AdWords is quick and easy to use. You will spend minutes instead of days getting your campaign started.

AdWords is also the only PPC system that I know of that does not require you to deposit funds in advance to cover the cost of your advertising.

3.) Automated Free Tracking Tools

When you sign up for an AdWords account you are given access to two very helpful tools free of charge. AdWords Conversion Tracking and Google Analytics will both help you maximize the effectiveness of your campaign and get the fastest return on investment possible. These free services are better than any third party software package I have ever used.

4.) Cost and Spending Limits

When using AdWords, the advertiser (you) decides your maximum bid price as well as how much you want to spend. For each campaign in your account you can set a daily spending limit. Suppose that you only want to spend $60 per day on your campaign. All that you have to do is enter that amount and AdWords will stop serving your ads when the limit is reached.

5.) It Works!

AdWords is the most effective way that I have found to bring high quality, laser targeted traffic to my products. It has allowed me to build a very profitable list in a very short time. If you want to grow quickly, AdWords works.

High conversion rates, ease of use, free high-quality tracking tools, the ability to control costs, and effectiveness are the benefits that you will enjoy when using AdWords. To make the most effective use of the system you need to learn, and I mean really learn, everything about it. Learn how to make the system work for you and your business will enjoy new-found success.

Learn more at http://adwordsinsidesecrets.com where you can download 10 free chapters of my breakthrough Google AdWords system!

I’ve recently moved all of my videos, downloadable media files, podcasts, images, e-books, and more to the Amazon S3 platform. 

Why?  

That’s the same question my assistant asked me. She seemed puzzled as to why I’d pull all of those files from my dedicated web hosting server, which has plenty of hard drive space and costs me a fixed fee each month regardless of usage, and move them all to a hosted service that is going to charge me for usage (albeit inexpensively).

Well, there are two answers to that very good question.

The first reason is that serving up large media files really takes a toll on a web server and its connection to the internet. It slows things down, especially when a lot of people are accessing large media files at the same time, which has become the case due to the sheer volume of traffic to my sites combined with the fact that thousands of people are now accessing a large amount of free audio and video content that I give away.

Serving up large media files slows down a web server, and I want to make sure my pages load lightning-fast for the best possible user experience.

The bigger reason, though, has to do with Google, and is more of a selfish reason for me. Not too long ago, Google announced that landing page load time is now a major factor in determining AdWords quality score for a landing page. That means a home page that loads slowly will negatively affect my AdWords quality score, and consequently drive up my keyword bid prices.

That is a bad, bad thing, especially with the sheer volume I do on AdWords.

By moving my media and image files to Amazon S3, I pay a small amount per month for hosting and transfer, which speeds up my own server and saves me potentially THOUSANDS of dollars per month in inflated cost-per-click charges that would result from letting a slow server destroy my quality score.

So, even if you’re not using AdWords, you need to host large files on S3 to give your users a quality, lightning-fast experience.

And if you are using AdWords, you REALLY need to use S3 because those big files will slow your server, lower your quality score, and cost you big bucks in needlessly high cost-per-click charges!

So, from now on, you no longer need to create separate placement-targeted campaigns, which is tedious for anyone with a fairly large AdWords account like I have. Instead, you can now simply control placement-targeting within existing keyword-targeted campaigns.

Nice!

Be sure to use the AdWords Placement Report, located under the ‘Reports’ tab, to find out which content placements are working and which aren’t. This really lets you laser-target your campaigns for the ultimate in results.

Thanks for another great tool, Google!

Click Here to Get AdWords Inside Secrets Right Now!

I have received this certificate certifying that I have generated over One Million Leads with Google AdWords!

I also received the coveted Google Mini-Fridge, which is now set up in my office, keeping my snacks and beverages ice cold for me. It also comes with a car adapter so I can take it on road trips. And it heats too. Cool! I hear the coolers are cult collector items because the only way to get one is to be one of the very few marketers to join the One Million Leads club on AdWords, and few people ever get there.

Thanks, Google!

My newest product, AdWordsInsideSecrets.com, is live!

When you visit the site right now you’ll be able to download the first ten chapters of my “AdWords Inside Secrets” e-book, and if you like what you see, you can get the complete 2-DVD and 1-CD course for only $97, including a full 30-day free trial so you can check the product out and have a full 30 days before you’ll even be billed for it.

Enjoy!