What I’m Doing Different in 2010

You know by now that I’m not a fan of New Year’s Resolutions, but since blog posts about what people will be doing differently in the new year are so popular, I thought I’d share my thoughts.

Most of these plans come from trial and error experience in prior years, as do most of the decisions I make and new directions I try. Here’s the short list:

1. More JV and Affiliate Promotions. There’s a common myth in the internet marketing world that mailing affiliate promotions to your list will encourage unsubscribes, but I have not found that to be the case. If you maintain a good relationship with your list, they’ll pay attention to you and they won’t unsubscribe. Combine that with the fact that open rates are never as high as we all want, and you can see why multiple promos per month won’t hurt.

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