Latest update on my “Google Slap”

As I’d written previously, I logged into my Google AdWords account late last week to find zero traffic for the day. I investigated further, and noticed that every last keyword in my entire NeverColdCall.com campaigns had been given a Quality Score of 1, based on poor landing page quality.

In other words, I’d been hit with the dreaded Google Slap!

I’m not the only one lately. Fortunately, I was able to fix my problem – the use of a pure “squeeze page,” which Google frowns upon. I simply changed it to include site navigation and company information, therefore meeting Google’s guidelines. But not everyone is so lucky….

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