Latest update on my “Google Slap”
As I’d written previously, I logged into my Google AdWords account late last week to find zero traffic for the day. I investigated further, and noticed that every last keyword in my entire NeverColdCall.com campaigns had been given a Quality Score of 1, based on poor landing page quality.
In other words, I’d been hit with the dreaded Google Slap!
I’m not the only one lately. Fortunately, I was able to fix my problem – the use of a pure “squeeze page,” which Google frowns upon. I simply changed it to include site navigation and company information, therefore meeting Google’s guidelines. But not everyone is so lucky….
Google AdWords bans squeeze pages!
As I’ve talked about a lot, I’ve been testing non-stop the past few months to optimize my opt-in pages for maximum performance, and I’ve achieved insane opt-in rates as a result.
That was all well and good until yesterday afternoon, when I logged into my AdWords account for a routine health check. I found that my quality scores were significantly down across the board. In plain English, this meant that I was suddenly paying substantially more money for dramatically lower ad positions, and far less traffic overall.
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