Traffic Generation: Not as hard as you think

It’s well-known that I’ve been using Google AdWords for as long as I’ve been marketing online – nearly seven years! Having said that, I’ve also been diligent about generation traffic from other sources as well. While I’m not a proponent of traditional SEO on your own site – altering content & copy to make the search engines happy – I certainly exploit every free source of traffic available.

(In case you’re wondering, I’m such an anti-SEO person for the simple fact that you must optimize your sites for conversions, not SEO. I use external sites to drive traffic to my high-converting marketing site. I don’t mess with my site’s copy, content, and structure to make Google happy. No way. Not ever.)

Having said all that, I still spend a large amount of money on Google AdWords every month. Except for the past few days, that is, while my account was temporarily “Google Slapped” due to landing page issues that have since been corrected.

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