Google improves placement tool
Google AdWords now includes the ability to choose placements for content/CPM ads right in each individual ad group.
So, from now on, you no longer need to create separate placement-targeted campaigns, which is tedious for anyone with a fairly large AdWords account like I have. Instead, you can now simply control placement-targeting within existing keyword-targeted campaigns.
Nice!
Be sure to use the AdWords Placement Report, located under the ‘Reports’ tab, to find out which content placements are working and which aren’t. This really lets you laser-target your campaigns for the ultimate in results.
Thanks for another great tool, Google!
